Marketing Workshop

Wow, this last week was been crazy busy with evening events. After Wednesday night's networking event, I had Farrah Braniff's (www.farrahbraniff.com) Marketing and Branding workshop. She is a family and kid portrait photographer located near Montrose area. Not only is her work awesome and so unique, she's so much fun to be around. We spent time a lot of time hanging out at TX School this year back in April. Her marketing and brand is so awesome. I learned more than I ever thought I would about branding, packaging and how you can create so many unique pieces of stationery if you have a little creativity and enjoy perusing the aisles of TX art supply. She loves going there to explore all the newest envelopment papers and products. She's so funny. She describes her packaging with such passion, you can't help but get excited about it. One of the most important things that I learned that night was that packaging was all part of the image/brand and experience that you give the client when they work with you. It's not just the pictures that excite people but the presentation of the work is also very important. Of course, your studio cannot be sucessful with just pretty packaging alone, you have to back it up with great work and amazing customer service.
Well until next time.